Ask Mr. Fix it

Prepaid Legal leads can make the distinction between getting good results and disaster in your business. But, not all leads are born equal.

Whether you choose to buy leads or create your own, there are 3 main "archetypes" or categories that you'll find valuable in growing your Prepaid Legal business:

1. Possible customers. These individuals are interested in one of your products or services. If satisfied, they may be carefully introduced to your program with consistent success. But, they didn't start out with an interest in making a profit, and they're going to need a lot of training.

2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be sincere, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the sincere ones, allay their objections and guide them into your program.

3. Active network marketers. These leads are already in an business, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've proven it with their money by joining a program.

The finest prepaid legal leads are those in the latter group: current MLMers.

Why?

Well, as mentioned above, you are certain they have an interest in making cash with multi-level marketing. You aren't going to hear them ask, "Is this one of those ponzi schemes?" and other such preposterous questions. They're through that; they know better.

They also understand the industry better than someone who's never been in network marketing. So, once they become a member of your group and get through training, they'll yield results much faster (and with less guidance) than a regular person.

Lastly, they possibly know other active MLMers: their upline, front line, and even cross-line reps they bonded with at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your organization.

They're in a business, though, and not likely looking to get started in something new. It's your job to gently, and with great care, pique their attention without setting off any landmines.

The best way to do this is to lead with an offer that assists them in their existing opportunity... something unrelated to your business. Something generic, like marketing tools or education.

Procure their trust, and prove your worth to them by helping them move forward with their existing program. Show them that, unlike their existing sponsor, you are training them things that produce results. But make it clear that the only people who get your real focus are the people contributing to your personal success.

At that time, working with your team will be the next reasonable action.

In conclusion, you can pursue potential customers, you can go after opportunity seekers, or you can target active MLMers. Of the three, active multi-level marketers have the utmost potential to explode your downline with the least effort. Focus your effort there, and your check will never be the same.

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