Ask Mr. Fix it

There was a time when this may have been true, however, those days are gone. Based on a recent Netcraft report that suggests there are around 240,000,000 web sites and blogs in existence and growing rapidly daily. This means great competition for the eyes and minds of the people you want to see your website and buy your product or service.

The most basic aim of any web site is to generate targeted and motivated traffic. Doing this requires an ongoing digital marketing plan. So where do I start?

Whether you are just beginning the design and development of a new site, or are thinking why my existing web site is not generating the leads you're hoping for, these 8 tips are certain to provide the ground work that will help increase targeted traffic to your site.

Keyword Research:

Whether you employ an SEO firm or do it in home, be sure to uncover the exact phrases that your potential consumers are searching for.

Copywriting:

Nobody knows your business better than you. But sometimes it takes a talented writer to take what you know and 'buff it up' to actually make it shine.

Optimize your site for the Search Engines:

Onpage optimization involves populating your site with the keywords you have determined as your most critical.

Inbound Link Creation:

Inbound links are links that point users to your page and content. Search Engines see them as a vote of confidence that another site has given you.

Social Media Optimization:

Not only are these easy to get strong inbound links, but this is an incredible tool to talk directly to an engaged and usually helpful audience.

Offline Advertising and collateral materials:

Ensure that any offline activities like traditional advertising or Direct Mail are in sync with your internet messaging.

Public relations & article marketing:

Get the word out through both traditional channels and online news and article sources. Write a press release announcing the latest venture and submit to both local media as well as online sources.

Get out and shake some hands:

I'd be remiss if I suggested that all this will benefit your business without getting out and building some personal connections. Face to face relationships for most small business will never be replaced totally by any amount of internet marketing.

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